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The In Search SEO Podcast
The In Search SEO Podcast
Who said SEO podcasts can't be insightful and entertaining?! Welcome to The In Search SEO Podcast by Rank Ranger!
The Rank Ranger In Search SEO podcast will help you build better SEO strategies by delivering clear actionable SEO tips and strategies from industry experts deep in the trenches.
Join us every Tuesday as our host David Bain interviews the greatest minds and personas in the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders!
Look for an all-new episode of The In Search SEO Podcast each Tuesday!
You can find the In Search SEO podcast on:
For regular updates, follow us on Twitter.
5 Steps to Survive a Website Migration
Have you ever been involved in a website migration that could have gone better?
Perhaps you've got some form of migration coming up, and you want to make sure that everything goes as smoothly as possible.
In this episode, Kaspar Szymanski shares five steps to survive a website migration, including:
- Record server logs
- Conduct an SEO audit
- Address legacy issues
- Plan ahead and choose the right moment
- Monitor your progress
June 6, 2023
How will chat GPT affect the future of SEO? Part 3
Welcome to episode three in a three-part series discussing what SEOs need to know about Chat GPT.
In this episode, we're looking at Chat GTP prompts and how Chat GPT will affect the future of SEO. I'm joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant.
In this episode, our panel explains:
- How to write better prompts
- What AI means to the future of SEO
May 30, 2023
Using Chat GPT for SEO: Part 2
Welcome to episode two of a three-part series discussing what SEOs need to know about Chat GPT.
In this post, our panel explains practical tips on how to use Chat GPT for SEO, including:
- Using Chat GPT to create SEO-optimized content
- When using Chat GPT to generate seed terms, how accurate is the information?
- How Chat GPT will change how consumers use the web and how it impacts SEO
- What are the limitations and drawbacks of using Chat GPT?
May 23, 2023
What SEOs Need to Know About Chat GPT
Welcome to the first episode in a special three-part series within the In Search SEO podcast, looking into what SEOs needed to know about Chat GPT.
I'm joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant.
In this episode, our panel discusses how to use ChatGPT for SEO, including:
- What SEOs need to know about ChatGPT
- Using prompts an training the AI
May 16, 2023
6 Things That SEOs Need to Know About Growth Planning
What has growth planning got to do with SEO? And what can SEOs learn from growth planning?
In this episode, Ken Marshall shares 6 things SEOs need to know about growth planning, including:
- Shareholder's expectations around ROI planning
- Understand your client's business model and sales process as well as they do
- Center your keyword focus around the client's right-to-own
- Plan campaign tactics for short-term, mid-term, and long-term value
- Monthly and quarterly analytics
- Stay in close communication with your clients about their ever-changing business priorities
May 9, 2023
Newsjacking for Link Building In Three Easy Steps
How do you use newsjacking for link building?
In this episode, Jo O'Reilly shares three steps for SEO newsjacking, including:
- Get ahead of the news, no crystal ball required
- Know your beat, make context, build medial lists, and keep them updated
- Streamline the process and ensure you can move fast when the news break
May 2, 2023
E-E-A-T and Your SEO Strategy
Why is Google spelling E-A-T with an extra E? And what impact is AI having on E-A-T?
In this episode, Edward Ziubrzynski shares why E-A-T should be at the core of your SEO strategy.
- How AI is affecting E-E-A-T
- Why did Google add Experience to E-A-T?
- Why should you start with Trust?
- Examples of Expertise and Authoritativeness
April 25, 2023
3 Ways to Earn Online Customer Reviews
They say that people buy from people. And in the digital world, people often buy because of favorable online reviews.
So when is the right time to ask your customers for a review? And how can you ensure that you don't annoy them in the process?
This week, Garrett Sussman shares three ways to earn online reviews, including:
- Training employees to ask for reviews
- Email and text drip campaigns
- Deliver great customer support
April 18, 2023
3 Steps to Promote Your Content More Effectively
Are you guilty of just publishing and hoping and moving on?
In this episode, Alan Silvestri shares 3 steps to promote your content more effectively, including:
- Figure out which pages to promote
- Know what promotion channels to choose for each page
- Implement a content promotion system
April 11, 2023
Five things you should know about SEO for NFT companies with Brendan Aw
How different is SEO for NFT companies?
In this episode, Brendan Aw shares five SEO tips for NFT companies, including:
- Optimizing title tags and meta description URLs
- Have good UI/UX
- Use searchable platforms for content distribution
- Keyword research
- Building E-A-T
April 4, 2023
Top 5 SERP features to boost your SEO
How aware are you of the common SERP features that appear for your target keywords? And what are you doing to take advantage of them?
- Awareness of SERP features we don't have control over
- Short videos - YouTube shorts etc.
- What to watch - recommended for you
- Refining the search
March 28, 2023
How to Migrate to Google Analytics 4
Welcome to the final part of a three-part discussion about Google Analytics 4 in this episode, we're going to be looking at how we migrate to GA4.
Taking part is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant and trainer from The Coloring In Department, and Dara Fitzgerald, CEO and co-founder at Measurelab.
In this week's episode, our panel discusses how to migrate to Google Analytics 4, including:
- Steps to migrate to Google Analytics 4
- Redefine your conversion data
- Define your data points
- Collect more data than you need
- Google Analytics 4 migration tips
- Don't compare GA4 to UA
March 21, 2023