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The In Search SEO Podcast
The In Search SEO Podcast
Who said SEO podcasts can't be insightful and entertaining?! Welcome to The In Search SEO Podcast by Rank Ranger!
The Rank Ranger In Search SEO podcast will help you build better SEO strategies by delivering clear actionable SEO tips and strategies from industry experts deep in the trenches.
Join us every Tuesday as our host David Bain interviews the greatest minds and personas in the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders!
Look for an all-new episode of The In Search SEO Podcast each Tuesday!
You can find the In Search SEO podcast on:
For regular updates, follow us on Twitter.
Local SEO - Proximity, Reservations, & Voice Search Monetization
This week we talked to the king of Local SEO SERP features the one and only Sergey
Alakov !
Plus, where do the richest SEO insights lay, Google updates or the Quality Rater Guidelines?
- What role does proximity play when optimizing for local intent?
- Will Reserve with Google become a must for local businesses?
- Why might local be the optimal way to monetize voice search?
Plus, where do the richest SEO insights lay, Google updates or the Quality Rater Guidelines?
February 19, 2019
Entity Indexation and the Future of Google Search
This week SEO guru Cindy Krum joins the podcast to discuss how mobile-first indexing might have more to do with entities than mobile! Go deep into some heavy SEO theory as Cindy shares how Google's focus on entities changes everything from how Google crawls the web to how Google is creating a more universal understanding of entities!
February 12, 2019
In Search [Episode 13]: How Small Brands Can Win the Keyword War!
This week the CEO of the ClickGiant SEO agency, Jerry Cahalan, comes on board to discuss keyword and content strategy for small and mid-sized brands:
- What can these brands do to win the keyword war?
- Where should their focus be?
- How can small & mid-sized brands ensure their keyword research produces relevant content?
- How do you best measure your progress here?
February 5, 2019
How You Can Leverage Google's Local SERP Features
In this episode we talk to Brodie Clark and delve into how businesses can best take advantage of Google’s Local SERP features:
- How can a business best leverage some of Google’s latest updates to the Local Panel and Local Pack?
- Should you opt-in to the message feature in the Local Panel?
- How can you capitalize on Google Posts and to what extent?
- How should brands go about product placement in the Local Panel?
January 29, 2019
How You Can Compete with Big Brands on the SERP
This week we interview Andrew Optimisey and get his take on what small brands can do to compete on the SERP:
- What role does a unique selling proposition/point play when competing with a multinational brand?
- How can you keep up with the link building of big brands?
- Where does technical SEO fit into brand competition on the SERP?
January 22, 2019
How to Uncover User Intent & Understanding Confirmation Bias
This week on the podcast our hosts focus on both user intent and confirmation bias. Specifically,
- Determining Google keyword intent: 3 easy steps to getting a solid intent understanding Google or users?
- Who’s responsible when it comes to confirmation bias?
January 15, 2019
In Search [Episode 09]: Where Do We Stand with SEO After 2018?
This week our hosts Mordy Oberstein and Jacqueline Harkam reflect back on SEO in 2018:
- What were the three most important developments in SEO during 2018?
- Where is SEO heading in 2019?
- How did voice search stack up over the course of the year?
January 8, 2019
Another Major Google Ads Shift & Google Goes to Congress
In Episode 08 of the In Search SEO Podcast our hosts Mordy Oberstein & Jacqueline Harkham explore:
- Big Google Ad and PLA swings (again)! What's going on?
- Google goes to Washington but did anything come of it?
- What happens when SEO theory becomes a reality for booking sites?
- Is blogging still worth it?!
December 18, 2018
Does Google's Search Strategy Result in Filter Bubbles?
In Episode 07 of the In Search SEO Podcast our hosts Mordy Oberstein & guest host Kim Rognes explore:
- Search filter bubbles & the possibility of Google's approach to search resulting in them
- Huge decreases in ads on the SERP worldwide!
- What happens when Google tries to meet too many user intents on the same SERP?
- Is the Reserve with Google program heading towards monetization?
December 11, 2018
In Search [Episode 06]: Zero Organic Result SERPs - The What & The Why
In Episode 06 of the In Search SEO Podcast our hosts, Mordy Oberstein and Jacqueline Harkham, explore zero
result SERPs!
- Why Google brought them back
- How this instance is different from when Google first tried zero organic result SERPs
- The overall impact of no organic results on the SERP
December 4, 2018
Where Google Goes Wrong by Just Showing Popular Search Results
In Episode 05 of the In Search SEO Podcast we explore:
- What is Google's ethical duty towards its search results?
- Will SERP commenting for live sports events have an SEO impact?
- Data on video carousel and Image Box drop-offs
- How to properly frame the question surrounding Google's ability (or lack thereof) to use authorship as a ranking factor
November 27, 2018
No Link Needed? Is a Mention Enough? Is Voice Search Trustworthy?
Episode 04 of the In Search SEO Podcast our hosts, Mordy Oberstein and Jacqueline Harkham tackle:
- Is offering a mention, with no link, enough when citing a source?
- When Google mentions 'linking naturally', is that really possible?
- The implications of the rise in the People Also Ask SERP feature
- What user trust in chatbots means for voice search commerce
November 20, 2018