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The In Search SEO Podcast
The In Search SEO Podcast
Who said SEO podcasts can't be insightful and entertaining?! Welcome to The In Search SEO Podcast by Rank Ranger!
The Rank Ranger In Search SEO podcast will help you build better SEO strategies by delivering clear actionable SEO tips and strategies from industry experts deep in the trenches.
Join us every Tuesday as our host David Bain interviews the greatest minds and personas in the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders!
Look for an all-new episode of The In Search SEO Podcast each Tuesday!
You can find the In Search SEO podcast on:
For regular updates, follow us on Twitter.
In Search [Episode 63]: What to Do When Apps Steal Local Site Traffic
Amy Toman is here to chat about apps stealing your local traffic away!
- What threat do on-demand apps pose to local search traffic?
- Which niches are most susceptible to losing local traffic to apps?
- How can local businesses recapture traffic lost to apps?
Plus, we dive into how rank tracking has changed and how you might want to reconsider how you monitor your rankings.
March 17, 2020
In Search [Episode 62]: Balancing SEO, Your Life, & Mental Health!
Special guest Kelly Stanze joins the podcast to talk mental health in the SEO sphere.
- How to create a work/life balance
- How to deal with the demands of an SEO life while struggling internally
- What needs to change in the SEO world for there to be a better mental health environment
March 10, 2020
How to Handle Bad Backlink Profiles: In Search [Episode 61]
Super awesome, craft beer drinking, link profile analyzing guest for you today! Cass Downton is here to get your bad backlink profile expunged:
- To disavow or not to disavow, of course, we asked that question!
- At what point does Google say enough is enough when looking at low-quality links? What’s the deal with links and authority?
- How links factor into the E-A-T equation!
Plus, if you want to avoid being clobbered by a core update, here are some content creation tips for you!
March 3, 2020
In Search [Episode 60]: Systematically Onboarding New SEO Clients
We sat down with the magnificent Heather Physioc to discuss how to get your clients on board with your SEO program:
- How to get your SEO clients to invest more time into what you’re preaching!
- The nitty-gritty details of what good client communication looks like!
- How to get into your client’s head so that you know how to speak their language! Plus, BERT is back!
We pick apart Google’s segmented news carousels. What’s working, what’s not, and what’s really freaking interesting!
February 16, 2020
In Search [Episode 59]: How to Keep Your Intent Targeting... on Target
The great Jessica Levenson joins us to talk about how to actually doing what we say we ought to do when trying to create targeted content:
- How to take the dream of targeted content and then actually write it
- How to make sure your content actually aligns to your target audience
- Where targeted content is heading as SEO evolves
Plus, we put Google’s relationships on the couch as the search engine has taken yet another entity understanding advancement!
February 11, 2020
In Search [Episode 58]: Can SEO & PPC Coexist?
The one and only Navah Hopkins joins us to talk about the relationship between SEO and PPC:
- Dispelling the myths about SEO and PPC as marketing opponents
- How to create a unified approach to SEO and PPC
- How SEO and PPC work together uniquely in specific verticals
Plus, everything and more of everything on Featured Snippet de-duplication.
February 4, 2020
In Search [Episode 57]: How Accurate Are Google's Results?
The wonderfully wonderful Jenny Halasz chats it up about Google’s ability to offer nuanced results on the SERP:
- Is Google living up to the hype? Does it consistently offer clear and nuanced results?
- How’s that whole BERT thing working out at this point?
- Where are the gaps in Google’s interpretation skills and what does that mean for your site?
Plus, we breakdown how Google uses its entity understanding and Story expansions for pure marketing genius!
January 28, 2020
In Search [Episode 56]: Getting Local SEO Competition Analysis Right
Cori Graft of Seer Interactive joins the show to talk about how to analyze the competitive field at the local level:
- What metrics should you focus on when analyzing the local competition?
- How to find, analyze, and track local competitors at scale!
- What going beyond proximity means for your local competition analysis!
Plus, we have the data! Jump into the data on the recent Jan 2020 Core Update!
January 21, 2020
In Search [Episode 55]: BERT & SEO - Getting the Story Straight
Big time guest with us as The Women In Search SEO Series continues with the one and only Dawn Anderson who gets into everything BERT and SEO:
- Clear & understandable details on how the heck BERT actually works
- The real story on how BERT’s implications will hit SEO
- What better contextual conceptualization means for content
Plus, we take a look at how the very fabric of the SERP might be changing!
January 14, 2020
Quality Raters Guidelines Changes & Why It Matters
It’s 2020 y’all and we’re kicking it off with a living legend. Jennifer Slegg chats it up with us about the Quality Raters Guidelines!
- Why Google has changed its language around YMYL
- The meaning of Google shuffling around its categorization of YMYL sites
- The ever-controversial relationship between the Quality Raters Guidelines and Google’s algorithm
Plus, we jump into the crap people are saying about doing SEO in 2020!
January 7, 2020
The Top Moments from The In Search SEO Podcast 2019
From the nuances of E-A-T to when you should consider SEO automation to Fraggles to having a diverse professional background when doing SEO... these are our top 10 moments on The In Search SEO Podcast in 2019!
December 23, 2019
Making Your Brand & Products Discoverable on Google & Beyond
This week we talk about being discoverable with the CEO of Directive Consulting, Garrett Mehrguth!
- How to be discoverable by gobbling up as much market share as possible
- Taking advantage of review sites for discoverability
- Where Search fits into the discoverability picture
Plus, we take a look at the impact of the holiday season on the presence of PLAs on the SERP!
December 17, 2019