SEO

Google’s latest page title update has caused a storm in the SEO community. I’ve seen SEOs claim that the changes to their titles have dramatically impacted their client’s click-through rates.

This means knowing what exact changes are happening to your titles in search is crucial to your success as an SEO.

In this post, I’ll explain what Google changed with this update. I’ll also show you how your keyword rank tracking software can show you:

• All the changes Google is making to your page titles and descriptions
• How to see if title changes affect your CTRs
• If there is any impact on your rankings

There is no question, search engines are becoming more and more intelligent with every passing day.

This means optimizing content needs an intelligent approach.

Today, when you do keyword research, you have to do much more than find a keyword with some search volume. You have to also go through a thorough analysis to understand how to rank your content.

How do you do that?

SERP analysis.

In this post, I’ll show you how to easily find big insights just by eyeballing the SERPs. I’ll also show you how your rank tracking software can take your SERP analysis to a new level.

Migrating a WordPress site to a different provider might seem like a handful but more and more blogs are derailing from what used to be the most popular content management system online. As new technology begins to grow, so do the options, and in recent years, WordPress has faced its fair share of competitors, the most promising of which is Gatsby.

Whilst operating in a relatively similar fashion, there are various reasons why many site owners prefer Gatsby to WordPress.

From functionality and service to the quality of performance and available perks, here is a closer look at both WordPress and Gatsby, followed by a detailed guide on how to safely migrate a WordPress-based site to the Gatsby framework without losing SEO quality in the process.

In this month’s SEO Trends for 2021, we take a look at one of the most important elements in SEO. In fact, this factor might be more important than all the others.

And that factor is quality.

The reason quality is so important is that quality content is the lifeblood of any search engine. Without it, our user experience would be terrible.

And if the user experience isn’t good, the search engine won’t attract any users.

What’s more, we’ll also discover that site speed and how users interact with your site is rapidly becoming an important part of SEO in general.

In this post you’ll find:

• How focusing on serving Google users will help you create content that search engines love (rather than chasing after the latest Google updates)
• Why improving your page authority will give you an edge over your competitors in the crowded SEO market
• How even though Core Web Vitals metrics are important, they should always be balanced by a good user experience

SEO vs SEM. Which is better and why.

Now, before we let them fight it out, perhaps I should mention that SEM and SEO can and in many cases should work together in harmony.

In reality, they are two different sides to the search engine marketing coin but the implementation of each one is completely different.

In this post, I’ll get into:

• What’s the difference between SEO and SEM?
• What are the benefits of each?
• What are the best applications for each?

In this month’s SEO Trends for 2021, we take a deep dive into the human side of SEO.

Yes, as SEOs we all love optimizing pages, applying canonical tags, and trying to figure out the latest algorithms. But, we should never lose sight of the fact that SEO is a form of marketing.

And…

As marketers, we are marketing to people.


People buy your products. People use your services.

So, to help you out...

In this post you will find:

• Three sound strategies to help you keep control of your organic traffic as Google becomes more competitive
• How listening to your audience can substantially boost your SEO results
• How focusing too much on Google algorithms might hurt your SEO in the long run

Did you know that search engine results pages are more than just a ladder to climb?

They can give us much more than just a ranking number and are a regular feature in discussions.

But why are SERPs so important?

And what types of data can you gather from the SERPs that can help your SEO?

In this post, I'll show you six ways that SERP analysis can help you create content with higher ranking potential that can better satisfy the user intent.

"I can't change the direction of the wind, but I can adjust my sails to always reach my destination.” - Jimmy Dean

There is no question that Jimmy’s words are true for every successful SEO. Due to the ever-changing nature of the Google SERPs, an SEO has to constantly adjust their sails.

So...

In the interest of helping you adjust your SEO sails this year, here is this month’s episode of SEO Trends for 2021.

This month’s SEO trends post features some stellar content that you can take action on.

In this post you will find:

• How to understand user intent by doing manual searches and looking as SERP feature data
• Why you should be leveraging video content in your business
• How to quickly identify the best quality sites for your link building campaigns
• Why you need to do SERP feature and SERP competitor analysis to win on today’s

About a month ago, I reached out to some highly successful SEOs to find out what SEO trends to keep an eye on in 2021. I was specifically interested in publishing trends that you the reader could turn into actionable insights.

Wondering if anyone would reply, I waited...

After a few days, I was literally swamped with great content. So much so that I had to break it up into different parts. This is part two.

In part two you'll learn:

1. Google’s long term content goals and how that could affect your content strategy today
2. How Google uses machine learning to understand your content and how you can easily use this to your advantage
3. How to can easily use online reviews to scale your local business rankings
4. How to broaden your SEO strategy to include other tools and platforms 

SEO takes on a major role in the world of digital marketing.

When we think of SEO, though, Google seems to be the first thing that comes to mind. For those of you who might have forgotten - Google isn’t the only search engine out there.

Microsoft’s Bing, for instance, is the second most used search engine in many countries worldwide. According to Statista - Bing captured 6.5% of the global search market in July 2020.

Also, according to ComScore, traffic converts better at Bing's Network and their audience spends 6.8% more money online than Google searchers.

No matter where your loyalty lies, through this blog post we’ll get deeper into the advantages of Bing SEO.

Every good digital marketer loves data.

The reason is as a marketer, every decision you make should be backed up with data. Think of data as the instruments on your aircraft. Without instruments, on a foggy day, a pilot literally doesn’t know what direction they’re flying in.

The same is true of SEO.

With that said, there are many different ways to present data. Each presentation tells a different story. Each story gives you unique insights.

This means not every tool or data set will help a marketer find the insights they are looking for. You can’t build a cabinet with just a hammer.

This brings me to the subject of APIs for SEO.

There are times when the standard toolset just isn’t enough. Many marketers turn to APIs when they need their data presented in a specific way.

In this post, I’ll be covering what an API is and how you can use one to improve your SEO. I’ll also show you how you can get started using Rank Ranger’s API. 

It seems like just yesterday when 2021 rolled in. Although it’s already March, we decided to reach out to SEO experts to pick their brains.

We wanted to know what SEO trends to look at for the rest of 2021.

Now you might be wondering…

What’s the point in creating another expert roundup?

I wanted to create a resource that will help you the reader really scale up your SEO for 2021 by understanding the emerging trends. A resource that will help you turn knowledge into actionable insights.

Without further ado, here are the emerging SEO trends for 2021 part one.