Joel Janovsky

Over time Google’s way of measuring SEO friendliness has changed several times. The Panda, the Penguin, The Pirate, The Mobilegeddon - you name it. To provide its users with an even better experience, including online security - HTTP vs HTTPS - has been a trendy topic lately. For a while Google’s own pages: Gmail, Google Search and YouTube have all been HTTPS sites - and from now on, I think it’s time for you all to consider changing to a secure connection.



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For every day that passes by, more and more Google searches are performed from mobile devices. Therefore, mobile keyword tracking has become an essential part of every SEO's daily work; to monitor improved SERP rankings on mobile devices (in addition to desktops).

In order to make the mobile tracking easier, and less time consuming, I'd like to share our latest platform update in regards to mobile tracking - that Rank Tracker Dashboard now provides indicators of when a Google carousel is included in the mobile SERP, as well as a mobile friendly confirmation from Google.

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Several times before I’ve spoken about Google, Yahoo and Bing - Google being the main (and for many of us, the only) search engine. But recently things seem to have happened, especially from Bing’s side, and the company behind them, Microsoft.

A couple of weeks ago, I wrote about them launching their own Mobile Friendly Test tool, in similarity to Google earlier this year - and just a few days ago they released their top search queries for 2015, sorted by different categories. Another interesting and exciting happening from their side.

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A while back Google launched their mobile friendliness test and made the entire SEO world aware of the importance of optimizing for mobile devices. Not long ago, November 12th, Bing announced their Mobile Friendliness Test Tool as well. Next on the list to announce their mobile friendly label is Yandex, Russia's main search engine.

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Generally speaking, there are three main search engines: Google, Bing and Yahoo. Don’t get me wrong, there are more search engines available, I know, for example Yandex (popular in Eastern Europe), Baidu (common among Asian users) and many more. But they are all secondary. Even more so, when talking about "a search engine”, we’re usually talking about Google. The biggest and most popular of all available search engines. Therefore, I am going to talk about Bing today, and their newly launched Mobile Friendliness Test Tool. Even the competitors should get some media space - not only, "the one”, Google.

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With one day’s delay beyond the previously announced November 1st update, on November 2nd Google announced their latest update in regards to mobile friendly user experience.

A while back, in September 2015, it was announced that showing big ads promoting apps on mobile devices may lead to a decrease in ranking - and that is now a reality.

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This week's massive platform and site update gave the Insight Graph a new user interface and a boost in Google Search metric options with the addition of Event Tracking from Google Analytics search traffic data and a set of AdWords and Search Console KPIs.


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Just a few days ago Google announced one of their latest updates, a newly added feature to their already existing knowledge graph. This time the update is only beneficial for people searching for music lyrics, and Google geeks like myself. But if you'd ask me, I strongly believe similar updates will be launched for additional searches too, soon. What do you think?

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Last week I posted about improvements Google has made to provide great user experiences and I highlighted the variety indicators for Google's SERP features that are now available in the Rank Ranger dashboard as SERP icons. This week I’d like to cover their latest update regarding Google Maps for Android.

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Google's goal of improving user experience shines through with many of the latest features they've added to search results. Since knowing if your SERP listing includes these special features, we've added 4 new SERP Icons to the Dashboard report: Answer Box, Breadcrumbs, Notable Online and Search Box, in addition to the Events, HTTPS, Local Results, News, Rating, Site Links and Video icons that have been added to your reports during the past year.

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To come up with the perfect blog post; SEO friendly, good readability score and interesting content, that can sometimes be very hard, even for the best of us. One of the main purposes of adding a blog to a website is to increase the organic traffic, as well as a sites' SEO, both On-Page and Off-Page. Here are 9 simple tips you all should keep in mind and remember, every time you’re writing a blog post - regardless of topic.

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Google Trends can be a fun and useful tool for determining what's hot and trending in the SERPs now, and also for reviewing what was trending at other points in search history.  A Trends visitor can view interest over time, regional interest and even related searches, but what if you want to work with that data for all the keywords in your SEO and marketing campaigns? Simply access Rank Ranger's Keyword Trends Research report.

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While Google is constantly changing their algorithm, their content guidelines aren’t changing as much. So make sure to on-page optimize all your content to improve your chances for top rankings.


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Successful marketing doesn’t have to be expensive. With the right mindset, the right tools and basic SEO skills you can create your own success story without any budget.

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You know the feeling when you’re running for your life, only to find out that your favorite store closed 5 minutes before your arrival? Or when you’re typing a destination for a special occasion into your smartphone’s navigator and shortly find out that the GPS obviously did not tell you that the store isn’t open on Sundays. From now on this situation is history...

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New Competition Intelligence available with Top Organic Competitors report that provides valuable insights into which competitors are ranked in the top organic search engine results. And Top Paid Competitors report that details ad ranking data including the keywords the competition is focusing their advertising budget on.

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Google Webmaster Tools has updated their Fetch & Render report show you how GoogleBot sees your website and has launched a new Blocked Resources report to help webmasters research and resolve problems.

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