Rank Ranger Updates

Big announcement.

As you probably know by now, Rank Ranger is a Similarweb company and this puts us in a unique position.

You see, Similarweb’s data is second to none. And we have access to it.

And that brings us to how we bring you search volumes in our rank tracker UI.

Until now, we’ve always used Google’s Keyword Planner search volumes. The reason we did this is that we were looking for accurate data. And since the data comes from Google it’s likely to be accurate.

But over the years it became apparent that Keyword Planner search volumes are severely limiting.

Discover why we changed our search volume data source, what it means to you and how you can get access to it.     

In March this year, Google announced that as of July 1, 2023, they will no longer be supporting Universal Analytics. This means the digital marketing community will be moving over to Google Analytics 4.

Now, it’s important to understand that GA4 is not built on the old Universal Analytics platform. This is a whole new platform with a whole new interface.

And, a new interface means a steep learning curve. That said, who can live without Google Analytics?

Realizing that you are most likely moving over to the new platform, we want to give you an opportunity to integrate your GA4 property with your Rank Ranger account.

This will give you the power to play with your data, presenting it any way you want.

Last week, we made a big announcement and our excitement is just starting to settle in. Rank Ranger has been acquired by Similarweb.

This isn’t just exciting for those of us who have worked tirelessly to build our beloved Rank Ranger product, but for our customers, this good news is just the beginning. This marks a great investment in the enablement of all SEO managers and will allow for new functionality in the coming months.

We understand that an acquisition can raise questions for our long-term users. Especially if you rely on our dashboards and reporting for the success of your business. First, we want to let you know that our number one priority is you, our customers, and our continued investment in our relationship.

Here are the key questions I’ll be answering for you in this post:

• Will there be any big changes to the Rank Ranger functionality?
• Will there be significant pricing changes?
• Will there be any changes to customer service?

Picture this…

You’re running an SEO agency and you’ve just landed a big client.

How big?

We’re talking about a big franchise that has hundreds of locations country-wide.

Okay, so before you break out the champagne, you might want to think about a few issues first. I mean, how on earth are you going to manage the data or performance of so many locations?

Each location has its own SEO issues to deal with. Are you going to track each one separately? Can you imagine how cumbersome that would be?

Well, one of our brilliant brand ambassadors, Jenny Halasz, has been asking us for a solution to this problem for years. Our response?

Rank Ranger Core Rank Tracking.

In this post, I’ll show you how Core Rank Tracking:

• Elegantly deals with the complexity of big business by giving you unlimited locations all in a single campaign
• Allows you to create your own big database
• Has no keyword limit
• Allows you to easily filter your data to present it any way you need

Having the perfect meta title and description, like a great book cover, are essential in getting users to continue to your website. They’re also a part of having a well-optimized page for Google to drool over. However, all too often the content that makes up a meta tag is truncated when it appears on the SERP. How can you hook users by your clever copy when it’s cut off before it even gets going? To keep your meta tag content crispy we’re happy to offer a free SEO tool, the SERPulator.

Here’s a quick look at what this SERP preview tool can do for your meta tags!

If you're using Google Keyword Planner to do keyword research, you might notice something strange. When searching for keyword volumes for certain terms, you might find there are simply no results.

Now, I’m not talking about obscure terms. I’m talking about terms that should get thousands of searches every month.

We tried performing searches for many random terms and many of them got no results.

After getting in touch with Barry Schwartz we discovered this…

Google Keyword Planner won’t show data for keywords that fall under its restricted content policies.

In this post, we'll cover what these policies are and how to do keyword research with Keyword Planner if you happen to be in certain niches.

There is no question that winning a SERP Feature is one of the most effective ways to increase your site’s SERP visibility. So, when Google rolled out Web Stories on May 1st we took it as a new SERP feature opportunity.

Since Web Stories offer big SEO opportunities, we felt we wanted to help you take advantage of this new format.

In response to this, we’re really excited to announce that Rank Ranger is now tracking Google Web Stories in our rank tracking suite.

In this post, I'll be sharing what Web Stories are and how they are now seamlessly integrated into Rank Ranger's software.

As a marketer, it's important to track how your brand compares to your competitors. Not knowing this is like navigating a ship without plotting where your current location is. You’ll never know if you are nearing your destination if you don’t know where you currently are.

Wouldn't it be great if you had a 30, 000-foot view of your marketing campaign demonstrating where your brand stands in comparison to your competitors?

Hope no more, we just released a brand new metric designed to give you the big picture.

Introducing...

Share of Voice (SoV).

Many people want to get Rich results on the SERP, but don't know how to write the necessary structured data code. This article walks you through using our free structured data generator tool.

Is there was a way to give you a better sense of what ranking at a given position on a given SERP actually means?

After all, ranking #2 on a SERP with an ad at the top is not the same as ranking #2 on a SERP with a Featured Snippet, Video Box, and an ad at the top!

To help you better understand what your rankings really mean, we are pleased to introduce Absolute Visibility - pixel-based rank tracking without the problems of pixel-based rank tracking!

Getting a clear and easy understanding of your website's organic performance at the local level can get complicated really quickly. If you're looking for something a bit more accessible than extrapolating data from a series of tables and graphs then do I have a treat for you... Rank Ranger's Geo Insights report!

Here's how you can survey your site's performance across local markets around the world from multiple perspectives without driving yourself nuts in the process.

It’s hard to believe we’re already into Q2 of 2020. How time flies when you’re in quarantine! While we release dozens of updates over the course of a quarter, we figured we’d highlight the biggest product releases of Q1.

Here are the most notable SEO tools and reports we’ve released during the first four months of 2020!