Nevyana Karakasheva

In high tech days like these, your search engine rankings are vital for your sales and lead generation strategy, especially if you are a local business. Having inconsistent citations won’t help. Your citations could turn against you, if they are inconsistent. Giving search engines, Google especially, mixed signals is never a good thing. If only a small portion of your business citations are carrying your correct business NAP data and the remaining ones list outdated, mistyped or incomplete data, then you’d most definitely feel the devastating impact of that citation inconsistency.

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There are two distinct types of search engines that we are to cover today. On one hand we have the search engines that offer the so-called personalized search service. They filter their search results to a custom version that varies depending on the given user profile. On the other we have the search engines that respect their users’ privacy and offer them uniform results.


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