The Four Types of SEO- Black, Grey, White, and Effective
If you spend much time reading about SEO, you are sure to run across people talking about a variety of tactics and organizing them into the categories of white, black, and grey hat SEO. If you take some time to think about what Google tells us, which is any link building intended to manipulate the SERPs is not an approved tactic, it won’t take long to realize that the only true white hat SEO is writing content and hoping for the best. I don’t know about you, but writing and hoping does not seem like much of a strategy to me.
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