Vaughn Forbes

Vaughn Forbes

Head of Digital Advertising Operations/ Search Engine Marketing
NAB - Caxton CP
Location
Johannesburg, South Africa
Bio
Vaughn is Head of Digital Advertising Operations & Search Engine Marketing at NAB - Caxton CP, where he provides marketing insights and advice.
Posts

Increasing AdWords ROI with as Little Spend as Possible

While working in Search Engine Marketing, there is a constant need from clients wanting to maximize profits, increase goal conversions and lower spend. In other words, increase their ROI with as little spend as possible.   This has been a key factor when handling client paid search presence on search engines.  I’ve taken the liberty of highlighting a few key factors to focus and improve on, while doing this.

Here are a few factors to remember to improve PPC and Google AdWords campaigns...




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