Alexandra Tachalova

People are bombarded with hundreds of emails every day, and this is not an exaggeration. According to the most recent statistics, a person receives 200 emails a day on average. Surely, you can expect some of these messages to go right to the trash folder if the recipient finds them irrelevant - hardly anyone can handle writing as many replies.

So, obviously, the tactic of overwhelming your recipient with emails until they cave no longer works. The same goes for social media and LinkedIn, in particular.

Thus, the only way to cut through that noise is to start doing exactly the opposite, namely, adjusting your link prospecting angles and pitches so that they target the right group of people, speak their language, and ultimately help you build a relationship with them.

If you’re not sure how this approach works in practice, here’s a short guide you can follow.

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"My email outreach sucks; I get absolutely no replies.”

I often get similar messages from outreach novices, and I want to say that I feel your pain. It takes a while for the results to come around, and most outreach opportunities don’t bring any partnerships until you form a relationship with a prospect.

If you can relate to this problem, let me share with you a few lessons I’ve learned throughout my experience on how to approach a prospect and actually get them interested in replying. Here is what we’ll be talking about:

• How to find relevant outreach opportunities.
• How to do personalization the right way.
• What it takes to put together a winning follow-up.

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