Carolyn Lyden

When creating content with the goal of attracting traffic from Google, keyword research is a must.

Good keyword research will not only inform you what users are typing into Google, but it will also inform you what questions users want answered. Including answers to these questions in your content is the first step in creating high-performing content.

Find out, what numbers matter when performing research, and where you should trust your gut when it comes to creating content.

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As someone constantly immersed in SEO questions, audits, implementation, and troubleshooting all day, every day, I think many SEO specialists often forget that what seems like basic, general knowledge to us is often completely foreign to small businesses (SMBs).

This is especially true as they’re often juggling many things like running their businesses, managing finances, marketing, hiring, and much more. Here are the top questions that local SEO agencies and consultants should make sure to answer for prospects and clients.

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If you’ve logged on to any social media account recently, chances are you’ve seen confirmation bias in effect. Confirmation bias is everywhere nowadays though you may not always see its effects directly. As confirmation bias is often not easily observed, it can cloud our marketing decisions and cause us to treat our potential clients poorly. Keeping confirmation bias at the forefront of our decision-making processes is critical to being both an effective and ethical marketer.

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