Why Defensive SEO has to be a part of Everyone’s SEO Plan
Matt Cutts' announced that Google is considering a great deal of guest blog posting to be spammy, and therefore possibly a target for future Penguin updates. This is just another example of how Google has declared war on old-school SEO tactics. Unfortunately, as with all wars, this means a lot of innocent civilians will get caught in the cross-fire.
The purpose of this blog post is to first, give you some history behind Google’s updates and secondly, to show you that even the innocent have to change their SEO tactics in order to avoid becoming a casualty of war. Also, I’ll walk you through an easy step by step process on what your defense should look like and how it can protect you.
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