Digital News

Try as they may to hide it, but on September 7th, Google began rolling out an algorithm update that had a serious impact on Page One ranking. The algorithm was broken into two phases over the course of a week and correlated to the drop off in Page One Image Boxes.

After months of speculation and anxious anticipation, the latest incarnation of the Google's spammy website killing algorithm is upon us. But what does it all mean for you and your site? What makes Penguin 4.0 different than Penguin 3.0? What can you expect and how should you act now that Penguin has been updated and modernized.

Between September 13th and September 14th the SERP feature saw a more than 50% drop off in its Page One appearances. Such an unusual drop off left us wondering, where have all the images gone? Did they just fall off the face of the Earth? Did they get pushed down? Were they replaced with another feature? Were all Image Boxes affected or simply those that related to certain topics or categories?

The Rank Ranger team has discovered that Google's keyword research tool, Keyword Planner, is now altering search queries, presenting results that don't exactly match the initial search phrase. As a result, at times it shows results that not only don't match the query exactly, but may seriously deviate from the original intent behind it.

August was a month with SERP news aplenty. In fact, last month had everything you could possibly want, hot summer days, the coming of the school year (a parent's best friend), and a multitude of SERP features coming and going. In any event, all of the news and happenings on the SERP last month made for quite a rich SERP experience, so without further adieu may I present to you the very much altered August 2016 SERP.

The SEO community has been abuzz with discussion about Keyword Planner's recent data restrictions that have deep implications for SEOs and digital marketers. Due to the significance of the data limitations Google has rolled out I thought it pertinent to update you as to the exact issue you may be facing and how to most effectively deal with it.

I love the Olympics and I'm the first to admit that I have Olympic fever. There's something about the Games that excites just about everyone even those who aren't regular sports fans. There's also something interesting happening on the Google SERP with the introduction of a "deep" knowledge panel about the Rio Olympics.

Just in time for a SERP fluctuation frenzy, the newly released Mobile SERP Feature Tracker saw a seesawing series of SERP features over the course of July. Join me as I investigate what went up, what went down, and which SERP feature data trends on mobile corresponded to desktop.

As July began to truly set in with the passing of its first full week, Google SERPs around the world displayed some odd data patterns. Join me as I employ the ever potent SERP Features Tool to pull in last week's Google SERP features data from around the world in an effort to reveal the latest Google SERP fluctuation patterns.

As June faded away what enduring SERP legacy did it leave behind? What SERP significance did the first two days of July bring with them? As always the SERP Features Tool is ready, willing, and able to help decipher the latest SERP data coming out of Google.