Digital News

SERP features continue on their path towards world domination as the SERP Features Tool shows an old feature in new countries. A familiar feature gets a face-lift and a new addition while Google pursues its medical degree. So without further adieu, may I present to you, last week's SERP.

The green eyed monster of PPC makes its global appearance while the mobile SERP gets a taste of summer's scorching heat. With a SERP significant introduction and heat generating shifts, last week's SERP has an interesting story to tell. Lift the curtains, activate your SERP Features Tool, and let the music start to play as we venture off into the drama that was last week's SERP.

Offering a SERP bounty of sneak peeks, surprises, and all around SERP treats, this Snapshot is not one to miss! While the SERP offered some interesting surprises, the SERP Features tool was reloaded to track new and powerful data. Dilly-dallying no further let's hop to it and get into the data (and closer to our sneak peek).

As June rolled in and May ebbed away the SERP continued to change, evolve, and serve as Google's guinea pig. In this SERP Snapshot we have the distinct honor of welcoming in the month of June and saying goodbye to dear 'ol May. In what SERP shape did May leave us and where is June seemingly taking us? 

Over the past few weeks there has been an overabundance of volatility on the SERP. Whether it be major tests to the SERP's layout or hot risk levels on the Rank Risk Index, etc., the SERP has been anything but boring! Though not as dramatic as weeks past, last week provided us with some strange patterns as I dig deep into the SERP. 

The mobile SERP is certainly richer today than it was previously as we have found Rich Cards undeclared by Google appearing in results. As you may know, we use a 500K keyword dataset in order to monitor SERP Features on desktop. What you may not know is that we also use a 100K dataset to track mobile SERP Features. As part of our daily mobile SERP foraging we came across two new forms of Rich Cards. 

Yet another surging risk level spike as Google shakes up the SERP with a surprising test. Are things simply as they seem or is Google distracting us from the real story with bells and whistles? 

The Rank Risk Index continued to be hot for the majority of last week (before finally cooling off). Did increased space between results on the SERP play a role? Could Google's test to the length of titles and descriptions on the SERP be a factor? What other tests to the SERP has Google rolled-out? 

The Rank Risk Index rises off the charts. What was responsible? Was it the colorless organic results? Data dips in the features? Also, Ads in various countries show quite the interesting intertwining, coincidence? Take a tour of New Zealand's SERP and see what went up near the land down under. 

Which SERP Feature was resurrected from the dead? Why did SiteLinks nosedive? How did the globe perform on the SERP for HTTPS? What were some overall SERP trends for April? In this Snapshot we wrap up SERP performance for April 2016.

Featured Snippets show in Spanish speaking countries, Local Pack goes off the deep end, and a plethora of SERP Features take an inverse twist to each other. Take a tour of last week's SERP situations as we uncover what went down (and up) on the SERP. 

Features Snippets have spread across the Spanish speaking world, appearing in Spain, Mexico, Argentina, Chile, Colombia, Cuba, Dominican Republic, Ecuador, El Salvador, Venezuela, etc.