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The In Search SEO Podcast
The In Search SEO Podcast
Who said SEO podcasts can't be insightful and entertaining?! Welcome to The In Search SEO Podcast by Rank Ranger!
The Rank Ranger In Search SEO podcast will help you build better SEO strategies by delivering clear actionable SEO tips and strategies from industry experts deep in the trenches.
Join us every Tuesday as our host David Bain interviews the greatest minds and personas in the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders!
Look for an all-new episode of The In Search SEO Podcast each Tuesday!
You can find the In Search SEO podcast on:
For regular updates, follow us on Twitter.
Enterprise SEO: Five Things You Need to Know with Gus Pelogia
Are you a successful SEO that works for small or medium-sized businesses? Would you like to work for an enterprise but are you a little scared of enterprise SEO versus what you're currently doing?
In this episode, Gus shares five things you must know to be successful at enterprise SEO, including:
- How to pitch
- Business acumen
- Test and document everything
- Meet everyone you can
- Find ways to do things at scale
September 27, 2022
Five Things to Know in a Core Web Vitals Audit
What do you really need to be looking for in a Core Web Vitals report?
That's what we're going to be discussing today with Jan-Willem Bobbink.
In this episode, Jan shares five key elements to improve your Core Web Vitals, including:
- The difference between specific segments
- Comparing different page templates
- Understanding the difference between Pagespeed Insights scoring and CWV scores
- Be creative
- Prioritizing page types by benchmarking against competitors
September 20, 2022
Three Key Elements of SEO for News Publishers With Barry Adams
What makes SEO different for news publishers? And how much organic traffic might you be able to drive as a news publisher?
In this episode, Barry shares three key episodes of SEO for news publishers, including:
- Top Stories Boxes on SERPs
- Speed matters
- The headline is the key to optimization
September 13, 2022
5 Steps to Boost Your Video SEO With Dre De Vera
So you started publishing videos on YouTube. But are you truly optimizing your videos for organic reach as you painstakingly optimize every piece of written content that you publish for your website?
In this episode, Dre De Vera will be sharing five steps to boost your video SEO, including:
- Pre-publishing
- Establishing expertise
- Establishing authoritativeness
- Establishing trust
- Post publishing
September 6, 2022
Five ways that UX overlaps with SEO with Pedro Dias
UX is a wide umbrella that extends across the digital world. But how does it overlap with SEO?
That's what we're going to be discussing today with one of the few ex-Google Search Quality team members currently working in SEO, Pedro Dias.
In this episode, Pedro shares five ways that UX overlaps with SEO, including:
- Website architecture and internal linking
- Friendly URLs
- Alt text
- Organize internal linking and breadcrumbs
- PageSpeed and Core Web Vitals
August 30, 2022
Seven Things All SEOs Need to Know About E-A-T with Lily Ray
Most SEOs have heard of E-A-T but why has there been such a big emphasis on E-A-T? How does Google actually use E-A-T? And how do you optimize for E-A-T?
That's what we're going to be discussing today with a New York City based creative and passionate SEO professional Lily Ray.
In this episode, Lily shares seven things every SEO needs to know about E-A-T:
- What is E-A-T?
- What is YMYL?
- How does Google use E-A-T?
- Why is there such a big emphasis on E-A-T?
- Can you see your E-A-T score?
- How do you optimize your E-A-T?
- Can you influence E-A-T in areas other than content?
August 23, 2022
4 Content Localization Flags to Be Aware Of
Does your website offer translated localized versions of content targeting different countries around the world? If so, you need to be aware of a few warning flags that may mean that your localized content isn't performing as well.
In this episode, Isaline will share four content localization red flags, including:
- Unusually low KPIs for a translated language
- Receiving traffic from another country that's not in your target market
- Translating keyword research
- When customer support receives an unusual amount of requests in a translated language
August 16, 2022
5 Things You Need to Know About SEO On the Edge with Chris Green
In episode #117, Chris Green shares five SEO tasks that are better handled on the edge.
The five tasks are:
- Split testing
- Redirect management
- Bot access logging
- Sitemap building/management
- Injecting content
August 9, 2022
7 Tips for PPC and SEO to Work Together with Jay Ratkowski
How can you become more effective at SEO by working more closely with PPC?
In this episode, Jay will share seven tips to help SEO and PPC to work together.
The tips are:
- Not viewing each other as competitors
- Common goals and taking credit for brand revenue
- Using SEO to reduce PPC costs
- Using PPC to test an SEO Strategy
- Landing page development
- Using dynamic search campaigns to find keyword ideas
- Keyword level SERP features from your rank tracking tool
August 2, 2022
3 Types of Backlinks You Need to Build Right Now with Alexandra Tachalova
What link types are you actively trying to build your website right now?
Do you even differentiate between the different types of links that you build?
In episode #115 of the In Search SEO Podcast Alexandra Tachalova explains three backlink types you need to be building.
The backlink types are:
Do you even differentiate between the different types of links that you build?
In episode #115 of the In Search SEO Podcast Alexandra Tachalova explains three backlink types you need to be building.
The backlink types are:
- Links that bring SEO benefits
- Links that boost your authority
- Links that build brand awareness
July 26, 2022
Nine Ways the Google SERPs are changing with Gerald Murphy
How closely do you keep an eye on how the SERP is changing? And how is the changing SERP changing the way that SEO should be done?
In this episode, Gerald Murphy shares nine ways the Google SERPs are changing.
The nine ways are:
- SERP-Less
- Complex SEO behaviors
- SERP feature evolution
- Quality importance for ranking
- Integration of different engines on each engine
- Keyword/Query understanding
- Devices/Mobile
- Zero clicks
- Personalization
July 19, 2022
5 Steps to Generating Successful AI Generated Content
Is it really possible to create all of your content on an automated basis using AI?
In this episode, Arpad Balogh will be sharing five steps to creating successful AI-generated content.
The steps are:
- Research, research research
- Make an outline
- Use an AI writer to generate content
- Make a standard operating procedure (SOP)
- Optimize AI content with Surfer SEO
July 12, 2022