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The In Search SEO Podcast
The In Search SEO Podcast
Who said SEO podcasts can't be insightful and entertaining?! Welcome to The In Search SEO Podcast by Rank Ranger!
The Rank Ranger In Search SEO podcast will help you build better SEO strategies by delivering clear actionable SEO tips and strategies from industry experts deep in the trenches.
Join us every Tuesday as our host David Bain interviews the greatest minds and personas in the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders!
Look for an all-new episode of The In Search SEO Podcast each Tuesday!
You can find the In Search SEO podcast on:
For regular updates, follow us on Twitter.
Zero Search Volume Keywords with Mark Williams Cook
Do you ignore zero volume keywords? If so, that could be a big mistake.
That's what I'm discussing today with Mark Williams Cook, the director of Candour, a digital agency based in Norwich in the UK.
In this episode, Mark will be sharing four steps to getting started with zero search volume keywords.
The tips are:
- Forecasting with Zero Volume Keywords
- Researching Zero Volume Topics
- Planning Zero Volume Content
- Discovering New Zero Volume Opportunities
July 4, 2022
Five Steps to Create a Harmonic Marketing Campaign Powered by SEO with Joseph Kahn
Is it really possible for other marketing channels to positively impact your SEO efforts? And if so, how?
That's what we're going to be discussing today with the founder of the Atlanta-based digital marketing agency Hum JAM, Joseph Kahn.
Joseph shares five steps to creating a harmonic marketing campaign powered by SEO.
The steps are:
- Keyword Intention
- SEO Content
- Email Campaigns
- Social Campaigns
- CRM
June 28, 2022
5 SEO Site Migration Mistakes to Avoid with Sara Moccand
Have you ever been involved in a catastrophic website migration? Maybe you've been brought into a project to deal with the effects of a badly thought-through website migration.
In this episode, Sara Moccand shares five site migration mistakes to avoid.
The mistakes to avoid are:
- Poor planning
- Not testing redirects
- Not auditing the staging
- Migrating in a period of high demand
- Having the staging indexed
June 21, 2022
Six Steps to Effectively Build Topic Clusters with Begum Kaya
How do you go about building and honing topic clusters? And how do you measure their effectiveness?
In this episode, Begum Kaya shares six simple steps to creating topic clusters so that you can boost your SEO traffic.
The steps are:
- Understanding topic clusters
- Understanding the benefits of topic clusters
- How to strategize your content clusters
- Mistakes to avoid
- Promotion and distribution
- Measure the impact
June 14, 2022
Four Ways to Determine Search Intent for a B2B Audience
How much do you consider search intent when developing your SEO content strategy? Why is it so important to understand intent as it is? And how do you cater for intent?
In episode #108 Adriana Stein explains four ways to determine search intent for a B2B audience including:
- Streamline buyer personas
- Keyword research and clustering
- Keyword mapping
- Create your content
June 7, 2022
5 Shopify SEO Tips with Iky Tai
What are the key elements of successful Shopify SEO?
In this episode, Iky Tai gives us five essential Shopify SEO tips.
The key elements are:
- Collection or category vs product pages
- Product page writing (don't copy)
- Keyword cannibalization
- Wise internal linking strategy
- Common tech SEO issues
May 31, 2022
Four Essential Considerations for SEO in Restricted Industries
Do you work in an industry that's heavily restricted in terms of what you're able to do from an SEO perspective? That's precisely the challenge that my guest today faces.
The considerations are:
- Images
- Videos
- Age-gating
- Geo-fencing
May 17, 2022
5 Minor Tweaks to Improve Your SEO Reports with Mufaddal Sadriwala
Do you work in an SEO agency? And if so, when was the last time you improved your monthly reports? Today we're talking about how you can positively improve your monthly SEO reports.
The steps are:
- Revenue from organic traffic
- Reason for the increase or decrease in organic traffic
- Incorporate pending tasks
- Add a top-level summary
- Ranking report summaries split into categories and rankings
May 10, 2022
Three Ways to Create Newsworthy Content That Earns Links
How much of the content that you publish is newsworthy enough to earn links? In episode #103, Amanda Milligan explains three ways to create newsworthy content that earns links.
The steps are:
- Building Brand Authority with Contextualization
- Customize/Personalize Your Pitch with Localization
- Backup Your Pitch with Trustworthy Data
May 3, 2022
5 Steps to Turn Your B2B Blog into an SEO Machine
Does your B2B blog bring your site a steady stream of organic traffic? Is the content that you publish underpinned by a premeditated SEO strategy? In episode #101 of the In Search SEO podcast Andrea Paternostro explains 5 steps to turn your B2B blog into an SEO machine.
The steps are:
- Absorb
- Plan your content
- Execute
- Reach
- Analyze and restart
April 26, 2022
8 Tips to Optimize Your Site Speed
How speedy is your site?
We all know that a slow site negatively impacts user behavior. But are you really doing everything you can to minimize your site speed?
Today, we're discussing eight essential elements of fast websites with Jono Alderson.
The eight steps are:
- Core Web Vitals
- Cloudflare
- Chrome Developer Tools
- Advanced Image Optimization Techniques
- Advanced Font Optimization Techniques
- CSS and JavaScript Tricks
- Caching and Versioning
- Clever Third-Party Kit
April 19, 2022
Four Steps to Getting Started with Schema with Jonny Ross
Is schema an active part of your SEO strategy?
Maybe it's something that you were involved with a couple of years ago when you were setting up a new website, but you haven't thought about much since.
In this episode, we're going to be looking at what works effectively in schema right now. And if you're not actively using schema, we'll share four steps to getting started with schema right now.
The steps are:
- Identify the Schema Opportunity
- Implementing Schema
- Verify your Schema implementation
- Measuring your success
April 12, 2022