The In Search SEO Podcast

How much are you missing out on with your technical SEO audits? How reliable is your data? And what does your website look like in the eyes of Google?

These are just three of the topics that we'll be discussing in episode 99 of the Insearch SEO podcast with Olga Zarr.

The steps are:

1. Don’t rely on just one tool
2. Start with data from Google Search Console
3. Look for high-impact, low-effort quick wins
4. Have your own SEO checklist
5. Look at your site through the eyes of Google

How much of your SEO are you automating? And did you know that automating what you're currently doing could help you do it faster and with a greater level of accuracy?

In this episode, Lazarina Stoy explains how to get started with machine learning in SEO.

The steps are:

1. Understand Your Limiting Beliefs and Overcome Them
2. Understand Common Task Specifications, Solution Specifications, and Data Specifications in Machine Learning
3. Practice Daily and Start Going Through the Motions
4. Asses New Tasks, Their Solutions, and Data Characteristics to Understand When Machine Learning is Needed
5. Understand the Limitations and Scrutinize the Output of Machine Learning
6. Work Collaboratively and Set Reasonable Expectations

Have you ever managed an international site yet failed to drive as much traffic and convert as many sales abroad as you do in your own country? That's the challenge that we're looking at in this episode, where Julia-Carolin Zeng will explain six steps to effective SEO translation.

The six steps are:

• Have an In-Market Expert at Hand
• Know Your Market
• Get the Right Translation Budget for Your Market
• Don't Just Translate, Localize
• Brief Your Translators Correctly
• Find the Right Translator

What do you do when you find the perfect keyword but according to Google the keyword has no search volume?

According to Eilish Hughes, there are times when you should target those keywords.

When should you try this approach?

In this episode, Eilish gives you 5 reasons why writing genuinely relevant content beats targeting high-volume keywords.

Have you ever been confident in the SEO results that you're delivering for a client but actually find out when you've spoken to them, that they're not quite that satisfied with you?

In this episode, Mindy Gofton will explain Six Steps to Managing an SEO Client's Expectations.

The steps are:

1. Understanding Your Client's Pain Points
2. Understanding What to Reasonably Expect
3. Understanding What Will Delight Your Clients
4. Make Sure Your Clients Understand What They Are Getting for Their Money
5. Make Sure Your Clients Understand Their Given Timeframe
6. Make Sure Your Clients Fully Understand What You're Doing for Them

Customer data is one of your most valuable metrics.

Because...

The goal of SEO is to generate sales.

And...

Speaking to actual customers is the best way to work out how to get more sales.

What's more, most SEOs start the SEO process by looking at keyword data. The problem with this approach is it assumes you'll be able to predict how your potential customers think about your product or service. This is making a big assumption.

The better way to do SEO is to research how actual potential customers relate to your product and then build your SEO strategy around that.

In this episode, Eli Schwartz explains three ways to use customer data to build SEO strategies.

How do you pick the right SEO KPIs? With so many tools and so many metrics, what should you be tracking? In this episode, Crystal Carter shares five metrics that actually make a difference to your clients.

Track these five SEO KPIs:

1. Conversions and your benchmark
2. Revenue and transactions
3. Target keywords and what you are actually ranking for
4. Ranking position changes
5. Traffic that brings conversions

It used to be that SEO was the antithesis of brand. Brand is the thing that you couldn't measure and SEO brought the free traffic. But nowadays, both can do so much more if they work together.

In this episode, Jason Barnard discusses:

• How social media can amplify your brand image
• How is social media used for SEO

In this episode, Laura Hogan shares three channels that you can leverage to improve your SEO strategy.

Discover:

• How to find targeted queries your audience is searching for using Google Ads
• How you can set up enhanced free listings in Merchant Center to drive traffic to your products
• How to find blog content that your customers are desperately searching for by talking to your customer service team

How do you pick the right keywords that are easy to rank for in Google?

Although one of the tried and tested ways to find keyword opportunities is to focus on keywords that your content is ranking for on page two, in this episode, Lukasz Zelezny has a counterintuitive keyword strategy.

Look for keywords that your content is ranking for on position 50 or more.

In this episode, discover why it works and how to implement it.

How effective is your crawl budget optimization? That's what we're exploring today with Alina Ghost, SEO manager from Debenhams.

In this episode, Alina explains:

• Why crawl budget optimization is important
• Why robots.txt is important for crawl budget optimization
• How to improve your crawl budget through internal linking
• Checking for errors and redirects
• Using log file data to improve your SEO

The famed Yuriy Yarovoy explains how adopting a growth mindset has helped him take his SEO and marketing overall to another level: 

• How a growth mindset relates to SEO and how it opens new opportunity 
• What does a growth mindset in the context of SEO actually look like? 
• Why SEOs have not yet adopted the growth mindset