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The In Search SEO Podcast
The In Search SEO Podcast
Who said SEO podcasts can't be insightful and entertaining?! Welcome to The In Search SEO Podcast by Rank Ranger!
The Rank Ranger In Search SEO podcast will help you build better SEO strategies by delivering clear actionable SEO tips and strategies from industry experts deep in the trenches.
Join us every Tuesday as our host David Bain interviews the greatest minds and personas in the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders!
Look for an all-new episode of The In Search SEO Podcast each Tuesday!
You can find the In Search SEO podcast on:
For regular updates, follow us on Twitter.
In Search [Episode 87]: Is Amazon Targeting SMBs with Search Ads?
Jason Dodge joins the podcast to share his discovery around Amazon's use of Search Ads to compete with SMBs:
- How Amazon might be leveraging Search Ads to compete with local suppliers in unexpected ways
- What Amazon's paid search strategy implies about the overall direction of the platform
- How Amazon's use of search ads might impact competitor's ad budgets negatively
September 15, 2020
White Hat Link Building - In Search SEO Podcast [Episode 86]:
Hayk Saakian joins the podcast to share novel ways to build links, offer value, and stay within Google's guidelines all at the same time!
- Creative ways to build links and offer added value
- How to think outside the box when it comes to link building
- How to use niche level strategies to legitimately gain links
September 8, 2020
Using Google My Business Reviews to Promote Your Business
GatherUp CEO Aaron Weiche joins the podcast to share novel ways you can repurpose online reviews!
- How to repurpose your reviews in ways you never thought of
- How to get smart with repurposing the right reviews at the right time
- Where you should be showcasing your Google reviews and how to do it
Plus, why the age-old advice of writing content for Featured Snippets might not be the best idea.
September 1, 2020
SEO for eCommerce Sites - In Search SEO Podcast [Episode 84]:
The fantastic Nik Ranger joins the podcast to discuss what goes into doing SEO for eCommerce sites:
- From technical elements to content – what should eCommerce SEO focus on?
- How changes in online shopping impact SEO for eCommerce
- A look at structured data and Featured Snippets for eCommerce
Plus, we dive into the entity sites Google shows inside the Knowledge Panel!
August 25, 2020
eCommerce Blog Done Right - In Search SEO Podcast [Episode 83]
The wonderful Orit Mutznik joins the podcast to share her thoughts on what makes a commerce blog effective (and what doesn't):
- Aim to sell or aim to inform, what are you really trying to do with a commerce blog?
- How hard do you push your commerce content on your commerce blog?
- What works, what doesn’t, and why so many commerce blogs are ineffective!
Plus, what makes a good SEO study good?
August 11, 2020
Driving the SEO Conversation Forward - John Mueller Speaks!
The great John Mueller joins the podcast to share his thoughts on interacting with the SEO industry:
- How talking to search marketers of all levels impacts the SEO dialogue
- Handling the problems of SEOs and the complications that come with it
- On dealing with SEO controversy
Plus, we take a look at Google’s ability to update entities in a flash!
August 4, 2020
Local SEO Strategy - In Search SEO Podcast [Episode 81]
Mark Bealin joins the podcast to discuss how to differentiate your local SEO strategy:
- How to think strategically about local SEO
- Why strategic local SEO beats out a more tactical approach
- How links and reviews fit into the strategic mindset
Plus, we take a look at why the COVID-19 SERP seems to have stabilized!
July 28, 2020
In Search [Episode 80]: Are Google's Core Updates Working?
Lily Ray is here and she’s spinning out depth into Google’s core updates!
We get into:
- The relationship between the core updates and E-A-T
- Are the core update effective?
- How should you approach Googles massive updates?
Plus, we talk about the mindset needed to create truly authoritative content!
July 21, 2020
Chasing Google's Algorithm & SERP Feature Trends
The great Dr. Pete joins the podcast to share his experiences and thoughts on analyzing Google's updates and SERP feature trends:
- Why analyzing Google's algorithm updates are even more complex than many think
- Why SERP feature trends play an important role in SEO
- How to understand Google by looking at what's changing on the SERP and in the algorithm
Plus, we look at how effective Search as Journey really is and how it can improve dramatically!
July 14, 2020
SEO Metrics That Matter to Your Clients
Steven Long joins the podcast to offer his insights on which SEO metrics make your clients feel secure (and to share some content wisdom as well):
- What metrics should you be sending your clients?
- How to smooth things over with new clients who have been burned by fake metrics
- What works when creating content for a very niche local business?
Plus, Google's free product listings are putting the search engine between a rock and a hard place... here's why!
July 7, 2020
FAQs for SEO - In Search SEO Podcast [Episode 77]
Ashley Segura the mad hatter of Top Hat Rank joins the podcast to offer a fresh look at FAQs for SEO!
- Why a good FAQ is super helpful for your SEO One massive FAQ? Multiple categorized FAQs?
- How to craft your FAQs!
- From markup to media, how to enhance, track, and judge the effectiveness of your FAQs!
Plus, we look at CTR on the SERP when ranking above the fold vs below the fold!
June 30, 2020
In Search [Episode 76]: Mining Google Patents for SEO Gems
SEO legend Bill Slawski joins us today for a sweeping look at what patents tell us about Search!
We get into:
- How to approach a Google patent
- Why the information within patents is incredibly important to doing SEO
- What trends the patents have revealed about what Google is looking for
Plus, Google just released something that’s set to change the content landscape… here’s why top-level content will die a horrific death by the SERP!
June 23, 2020