SEO Strategy

Google Authorship has been under severe scrutiny for the past month or two and deservedly so. When it was first speculated in early 2012, there was great excitement among many content marketers triggered by the fact that Google Authorship would enable them to build their author trust in the eyes of Google and be regarded as authority content creators in their respective niche. Now a year later after authorship was officially rolled out, Google is cutting down on the authorship rich snippet in the search results as Matt Cutts announced during his speech at PubCon.

Google Trends gives you the most popular topics and keywords on the Internet. They are all relative, they don't compete with other terms, and they only compete against themselves. This means that you can adapt your ongoing copy (e.g., blog) to capitalize on the trending topics and integrate associated keywords.

Google changes its search algorithm hundreds of times per year and each time there's a chance that those changes can negatively affect search results. The Rank Ranger Risk Index is showing a huge fluctuation in risk level. What's Google up to? If you think you know, comment below.

Choosing the important words and phrases to rank for is the first step in any SEO campaign. The ways that search engines use keywords may change over time but the process and importance of keyword research itself is fairly endemic to the way the internet works.

So here’s a step-by-step guide to choosing the words you want to rank for.

People have said time and time again that old habits die-hard. This shouldn’t be much of a problem if the habits in question have little to no effect on others. However, if you’re an SEO company working on social media campaigns and the old habits you have are among those users consider annoying, then these habits may have a significantly negative impact on your business.

What is Google Venice? Simply put, it is Google ranking its results based on where you are located, at the time of making your search, in much higher rankings in the results pages. But why is Google doing this now, and does it really make a difference?

The importance of keyword density has been disputed ever since it was found to be a ranking factor. To understand why it is important, what it means, and how to use it, read on.