SEO Strategy

Make a better informed rank tracking decision when setting up an SEO campaign, let's explore the SERP (count as is) and SERP (explicit domain count) ranking system count options.

Rank Ranger offers three ways to track rankings: counting SERP as is, explicit domain count without duplicate results or Exact URL. Today we'll explore what you can accomplish with the Exact URL option.

The Rank Ranger daily rank tracker shows changes in domain rankings per keyword, giving important insight into the success of a website. However that is only indicated by the single keyword, it is also important to gain a holistic view of the success of a website across all keywords being tracked, which is why Rank Ranger has included the Visibility Score. 

Should you keep implementing the authorship tag or not? Jean-Christophe Lavocat of Elokenz thinks that users should keep adding their authorship to articles when it is relevant and in this article he details five reasons why: Google can turn Authorship Photos back on, Byline can still Increase CTR, Author Rank still counts, ...

Recently Google has taken the decision to remove Google Authorship images from SERPs. This comes as quite a surprise to many and has become a large discussion on forums. I am now at a crossroads in deciding whether this was a positive move or not. Here are my thoughts, please add your own in the comments.

Recently we've been contacted by a number of SEO professionals seeking an alternative to WebMeUp because they were notified that WebMeUp is shutting down on July 11th.  Since so many people are asking how Rank Ranger’s SEO platform compares to WebMeUp, we're providing this high-level view of Rank Ranger features that are similar to basic rank trackers, plus a few of the many extras that our SEO platform offers.

If you spend much time reading about SEO, you are sure to run across people talking about a variety of tactics and organizing them into the categories of white, black, and grey hat SEO. If you take some time to think about what Google tells us, which is any link building intended to manipulate the SERPs is not an approved tactic, it won’t take long to realize that the only true white hat SEO is writing content and hoping for the best. I don’t know about you, but writing and hoping does not seem like much of a strategy to me.

As a business owner, you probably get generic emails all the time stating there are many things wrong with your site. These emails come with a promise to fix up your site so it ranks number one for just a few hundred dollars.

You know you need to spiff up your site, and you are leery of these unsolicited emails. But on the other side of the coin you have SEO agencies that may charge $1000 or more for a site audit. So what do you do? What should be included in a site audit and how do you know if you got your money’s worth?

While working in Search Engine Marketing, there is a constant need from clients wanting to maximize profits, increase goal conversions and lower spend. In other words, increase their ROI with as little spend as possible.   This has been a key factor when handling client paid search presence on search engines.  I’ve taken the liberty of highlighting a few key factors to focus and improve on, while doing this.

Here are a few factors to remember to improve PPC and Google AdWords campaigns...

Magento is an amazingly versatile piece of e-commerce software. You can download and use it for free. Unfortunately for marketers it requires a little cajoling to help you with your SEO efforts, but that's to be expected as we all know SEO isn't in the forefront of most developer's minds!

So here are a few tips to make life with your Magento site that bit easier.

Matt Cutts' announced that Google is considering a great deal of guest blog posting to be spammy, and therefore possibly a target for future Penguin updates. This is just another example of how Google has declared war on old-school SEO tactics. Unfortunately, as with all wars, this means a lot of innocent civilians will get caught in the cross-fire.

The purpose of this blog post is to first, give you some history behind Google’s updates and secondly, to show you that even the innocent have to change their SEO tactics in order to avoid becoming a casualty of war. Also, I’ll walk you through an easy step by step process on what your defense should look like and how it can protect you.