SEO Strategy

Did you know you can view Google's cached versions of your sites?  In addition to crawling, indexing and ranking the web, Google saves snapshots of sites and the actual page code.

While Google is constantly changing their algorithm, their content guidelines aren’t changing as much. So make sure to on-page optimize all your content to improve your chances for top rankings.

Successful marketing doesn’t have to be expensive. With the right mindset, the right tools and basic SEO skills you can create your own success story without any budget.

Ten months ago our marketing department barely worked with SEO and our rankings were not something I would brag about. Today 10 months later we still don’t work with SEO but we have increased our organic search by more than 300% and are dominating one of Sweden's toughest SERPs.

Communication is one of the keystones for success in SEO and digital marketing. Whether you are an in-house SEO Specialist, or an SEO Specialist who works with multiple clients, clear lines of communication and consistent reporting are key factors in maintaining client buy-in and retaining clients. Most clients do not understand the many technical factors that go into making an SEO campaign successful. They are looking for results and ROI.

Is it possible to be an inbound marketing expert without including SEO in your marketing tactics? How can you help people come to your website, if they can’t find you when looking for you in a Google search? If you ask me: inbound marketing without SEO equals McDonald's without burgers, let me explain...

When it comes to data management, organization is key to being able to perform at your best. Rank Ranger wants to make this as simple as possible, therefore, in many reports, you are able to filter your data according to tags that you have added to your campaign. Follow the basic steps in this post to add tags to your campaigns.

Digital Marketer Matt Janaway believes that "content is the voice of your brand. If you want your voice to be heard, you need to consistently create and share great content - both on your own website and on other high-profile websites in your niche".   And  in this post he generously shares his vision, along with recommendations for a kickass content marketing strategy.

Rank Ranger’s Tagging feature is extremely useful when trying to group certain keywords by category, website, industry or a variety of other options. In this blog post you can learn how to sort these tags by numbers such as 5, 10, 30...

As the world moves towards mobile, it is increasingly important to be available to potential users on the medium they are most using - their mobile phones. Using Rank Ranger's Exact URL tracking method, you are able to track your mobile app in the Google Play store, and therefore able to monitor and improve your ASO - App Store Optimization.

Many companies perform video SEO and therefore it’s important to be able to track how those videos are ranking for your target keywords. In this video we’ll show you how simple it is to set up a video rank tracking campaign in Rank Ranger.

We've heard from SEO agencies responsible for rank tracking of sophisticated sites in the travel, hotel, healthcare, real estate and various franchise industries, that they found the task of reporting keyword rank for one website with hundreds of locations to be very complicated and time consuming - before they discovered Rank Ranger. Our platform provides several simple and time-saving solutions for generating automated reports for businesses with multiple location tracking needs. Here's how...