SEO

There are two distinct types of search engines that we are to cover today. On one hand we have the search engines that offer the so-called personalized search service. They filter their search results to a custom version that varies depending on the given user profile. On the other we have the search engines that respect their users’ privacy and offer them uniform results.

Local SEO has become the way most consumers search, with a growing number of local searches being done on mobile devices. This is why it makes perfect sense for businesses, big or small, to invest time and effort in developing solid, efficient local SEO campaigns. Here is a list of 10 most common local SEO mistakes and how you can properly set up your website and local business listings so your products or services reach your target market online.

When you arrive at a 404 page, it can be disorienting;  a good 404 page can help curb the confusion. To fully understand what a 404 page is good for, what it means, and how to use it, read on.