Video SEO

What are the key items that you need to include in your SEO strategy? That's what we're going to be discussing today with Irina Serdyukovskaya.    

The elements are:

1. Website structure
2. Content for Commercial pages
3. Content for a blog or news section
4. Create a sitemap
5. Internal linking
6. External links and brand mentions
7. PageSpeed optimization
8. Solve any security issues
9. Conversion optimization
10. Go beyond the text

It’s no secret that video has a big ROI.

The question is…

Can you use video as an SEO strategy?

The answer is, absolutely.

In this post, I’ll be showing you how to make the most of video in SEO. I’ll be getting into how to research video topics that are designed to rank in both YouTube and Google. I’ll also get into some video optimization best practices.

Creating YouTube videos has become one of the most effective ways to promote anything online. While pictures speak a thousand words, videos can convey whatever message you want to get across much faster. Whether it be a tutorial on how to fix your washing machine or a review of the latest Hollywood blockbuster, video is the dominant media!

But how do you ensure your content is what YouTube users initially see? How do get your content towards the top of the YouTube results? After all, there’s no sense in creating videos no one is able to find or watch!

On May 22nd, 2019, Google's mobile SERP officially welcomed favicons. Many are touting the brand-building power of having favicons appear within your organic result. But is a picture really worth a thousand words? Who is helped most by the insertion of favicons onto the mobile SERP? Are there any losers? Does having a favicon make up for your site's name having less prominence? Simply, are the new favicons on the mobile SERP good or bad for your page's organic result?

What's Google showing in the new desktop carousel? Where do the carousel's YouTube URLs rank within YouTube itself? Is the SERP getting the best YouTube has to offer? Can you optimize for YouTube and the desktop video carousel simultaneously? Does top spot YouTube placement guarantee carousel priority? 

I took 155 video carousel keywords and compared the rank of the top 6 cards in each carousel to the URLs rank inside of YouTube - these are my results.