Local SEO

So you are running a local business.

This means you are optimizing your content to be found by locals. By people who are likely to become your clients.

To do that, you must learn to do keyword research based on locations.

Because people in one location don’t necessarily search Google using the same search terms as in another location.

In this post I’ll get into:

• What local SEO keyword research is
• How to find keywords for local SEO

There are times when you need to make a country-specific search on Google.

What I mean is…

Searching Google to see what the SERP looks like in a country different from the one you are in.

For instance, if you are an SEO working on local SEO, you might need to perform SERP analysis in the location of the business you are working on.

And, when it comes to international Google search, you can always pay for a VPN.

Well, guess what.

You can easily see results for different countries without using a VPN and without changing your current location settings.

In this post, you’ll learn how to easily get search results from other countries.

Local SEO has changed over the years.

The days of simply plugging keywords into a piece of content that you want to rank are gone. Nowadays, your client’s digital marketing strategy needs to be robust and well-thought-out, utilizing various SEO tactics. It’s a lot to keep track of but failing to employ modern techniques leads to disorganized results (if any) that are near impossible to replicate.

What’s more, any number of web analytic tools can help track the SEO metrics you care about. However, to be genuinely effective, digital marketers also need to interpret data quickly, adjust when necessary, and identify opportunities when they arise.

In this post, I’ll get into three basic off-page local SEO strategies to improve your rankings. What’s more, I’ll show you how you can easily manage all of your off-page SEO data in Rank Ranger.

As someone constantly immersed in SEO questions, audits, implementation, and troubleshooting all day, every day, I think many SEO specialists often forget that what seems like basic, general knowledge to us is often completely foreign to small businesses (SMBs).

This is especially true as they’re often juggling many things like running their businesses, managing finances, marketing, hiring, and much more. Here are the top questions that local SEO agencies and consultants should make sure to answer for prospects and clients.

The conception of a pay to play Google My Business (GMB) recently hit DEFCON 1. While many in the industry have considered the notion of Google asking small businesses to open up their wallets to be inevitable for some time now, recent developments have blown the conversation wide open. As an uncovered Google survey clearly implies, monetization of Google's local business listings could very well be on its way!

Take a look back at how a heck of a lot of Google's updates to local features over the past year (or so) all point towards GMB monetization!